With more than 1 billion users each month, Instagram is one of the most popular social media platforms in 2020. Everyone is there, from influencers to your weird uncle you try to avoid in family dinners. That is why it is a promising place to advertise your business. One effective way to do it is by using influencers marketing, a relatively new and dynamic digital marketing strategy. But before we dive into how to find the right influencers on Instagram for your business, we have some explaining to do.

Influencer Marketing 101

Influencer marketing is a type of digital marketing strategy on social media that uses high-profile individuals to advertise your products and services to their large audiences and communities. It is a highly effective marketing strategy, especially if your chosen influencers have extensive expertise in their selected niche. 

So Why Choose It?

According to a marketers survey conducted by Mediakix, 89% of the participants said ROI (Return of Investment) from influencer marketing was comparable or better than other marketing channels, and according to Inc., influencer marketing delivers 11X ROI over all other forms of digital media. Furthermore, influencer marketing has generated 11.69 USD in earned media value for every 1 USD spent.

Long story short: you get way more than you spend. 

Way more.

Choosing the Right Influencers

The keyword here is research. You should choose the right influencer for your brand based on its credibility, character, and popularity all together, and not just by its number of followers and likes per post. Many "influencers" on Instagram purchase fake followers, likes, and comments so they will look far more popular than they are. It is safe to say these are not the type of people you want to associate with your brand.

But don't you worry about a thing: our highly experienced team on Blue Ananas specializes in influencers campaign from A to Z: from choosing the right influencers for your brand to building a strong strategy for your influencers campaign. Our data analysts will conduct in-depth research on influencers on Instagram and their audience for your brand while our copywriters and social media specialists will build a leading strategy for your campaign.

We have it all, and we have it now.