Image Photography
Image photography is the art of visual language, to convey everything about your brand in the photographs you take.
It sets a precedent for how you’ve interpreted your brand. You only have a few shots at this branding opportunity, so it’s extremely important to remember a few things about image photography.
It must tell your story. A brand is an image is a story.
Be sure you have your ideas set. That doesn’t just mean colors and a layout you found on a template store. It’s extremely important to make sure that everything is consistent, even down to the font of the store. If this sounds really overwhelming, our design staff is happy to help.
The brand must also match your target audience: when it comes to developing your company’s image, you must also have your consumers in mind.
Creating an overall brand is important, but that doesn’t mean it is set in stone: Having an overarching theme is important to your company, but that doesn’t mean that each product has to be consistent.
Take car companies like Toyota or Mazda, for example; they may have a general theme for the brand, but the car models themselves vary.
There are a lot of factors involved in making image photography, and while we could talk about our staff for days, we’d like you to look through our site’s branding. We meticulously picked every picture and font choice to show that we’re a different kind of marketing agency.
We’re about aesthetics and practicality, and we’d be happy to tell you about our process.
Image Videos
Image videos are just as important as image photography. As we mentioned before, consistency is key.
So when you make videos for your brand, they have to match the vision you had for your pictures and the overall site.
There are a lot of parameters to uphold if you want to make your videos work in conjunction with your brand and products.
Duration: As we’ve said previously, your video can be good for ads, websites, and social media.
While it seems tempting to make one video for all platforms, it may not be the best idea for your brand’s presence.
This is why we recommend multiple, shorter videos compared to one long video production.
Shorter videos, about 30 seconds or less, get far better results and reactions than longer videos. Keep them short and sweet.
Have your audience in mind
While you may have an idea for the type of videos you’d like to have on your brand’s site, it’s necessary to keep your audience in mind. Depending on the target audience, you may in fact need longer videos to reach them.
Analyze your audience and come to your own conclusions.
As mentioned before, we have a highly experienced design team to help work on your brand, whether an overhaul or a first design. We’re ready for any job you need, so send us a message if you’d like. Your video can be fresh, innovative, or classic, depending on your needs. We’d be happy to bring our expertise and knowledge to your image video needs.
